COVID has catalysed the development of the digital workplace, forcing organisations to embrace their new, remote working environment at pace. It has transformed the way in which enterprises view and utilise digital technology within their workflows and customer interactions, bringing opportunities for innovation and refinement of processes.

Now more than ever, in a crowded digital economy, it is critical that tailored, digital content resources are utilised in the right way in order to engage customers and differentiate from the competition, to drive conversions. Connecting with customers through a variety of digital channels, while using data and digital tools to enable personalised storytelling, are key to driving real content ROI. Hosted by the Financial Times in partnership with Seismic, this digital webinar will convene sales, marketing and finance leaders to discuss how to successfully bridge the gap between their sales and marketing teams in an era of accelerated technological change.

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